Since October 2019, Barbara Leithner has held the position of Managing Director for
B2B Fairs at Reed Exhibitions Austria. In this capacity, she reports directly to CEO Benedikt Binder-Krieglstein. Barbara Leithner’s portfolio includes trade fairs such as “Alles für den Gast Herbst”, “Intertool”, “SMART Automation Austria” and
“Interpädagogica”, to name just a few. One of the main tasks of our new managing director is transforming the structure of the organisation, which the company has already made a start on by centralising communications and adopting the chosen digital strategy.
Barbara Leithner has been working for Reed Exhibitions since 2010 in a wide variety of roles and was most recently responsible for the introduction of a new
ERP system in addition to her duties as Director of Corporate Affairs. Before that, in her role as New Business Manager, she was responsible for developing and implementing successful trade fairs such as the “VIECC Vienna Comic Con” and the “Wiener Immobilien Messe”.
After graduating from the Higher Technical College for Tourism (HLF) in Krems a. d. Donau, Barbara Leithner studied social and economic sciences at the University of Graz. Her dissertation was awarded as the best of its year.
From 2000 to 2004, Barbara Leithner completed her PhD at the University of St. Gallen, School of Economics, Law and Social Sciences, Switzerland. Her dissertation topic was “Strategic Integration of e-Learning in Companies – Contributions of the Balanced Scorecard” and she was awarded the title of Dr. oec. HSG. Barbara Leithner gained profound international professional experience directly afterwards at K&C Kremsner & Consultants Unternehmensberatung AG.
Barbara Leithner was born in Mödling in 1976 and currently lives in Vienna.